Almost every actor who wants to be in commercials wants an agent. Landing legitimate representation for commercials can be easy sometimes, but it can also be challenging. Here are some suggestions that might help in the process.
1. Do your research. Start by getting a list of franchised agents from SAG/AFTRA or check outBackstage’s online directory of agents and managers. There are some agents who are not SAG-franchised. That does not mean they are not reputable. SAG members are just easier to check out and are accountable to a supervising entity.
2. Buy resources. Then, buy updated books, such as Backstage’s Call Sheet, that list and describe agents and managers. (In Los Angeles, these books are sold at Samuel French, and in New York, they are sold at the Drama Book Shop or they can be ordered online.) Study how many agents are in the agency, where the agency is located, how long the agency has been in business, etc.
3. Ask people you know. If you know industry professionals, acting classmates, teachers, or relatives who are involved in the business, ask them the following questions about agents.